|Selling Your Materials
If you need a little extra cash ...
|An outlet for selling
Do your due
in researching this
have mixed reviews.
|Sell your creative
services to make
stories & materials
|Open your own online
"store" to sell your
|This site is devoted to
teachers selling to
other teachers (or
SLPs, as the case
|Create your own mini-
apps for free, with
option to sell in their
their rev-share program.
A word about these outlets ...
These companies are in business because they make money. That
means you will usually have a membership fee, or other fees, that
may apply. Most of them have different levels of services and
support available for different prices. They all have tutorials and
other guidance for how to set up your items for sale, as well as
suggestions for marketing your products to generate the most
sales. The ones that charge a % are operating in your best
interest, as they make more money when you make more money.
That is not necessarily true of those who charge a flat rate. Some
will have sales events you can participate in, and various
approaches to shining a spotlight on your products to help, but
these usually come with the premium packages. Without them,
it is up to you to market your products. Other fees can include
shipping and state sales taxes that must be collected. If you
sell to someone in a state that requires sales tax on your type
of product, you must pay sales tax or ensure the outlet you
are using is collecting the taxes. Only some states require
sales tax on digital products (those you download and are not
shipped), like those sold on TpT. Revenue sharing programs
can be set up in a way that they are not directly sales and do
not incur sales tax (like TinyTap). Most outlets will give you
guidance in setting up the tax collection if needed, so don't
panic if your head is spinning.
|Popular Online Outlets:
|Step 1: Decide which outlet/broker to use
|Step 2: Create your product
|Decide your target audience
|Design an attractive cover
|Consider your visuals
|Consider the audio
|Consider "completion time"
|1. Who is your activity addressing, the
teacher/SLP, the parent, the student? If
you address the student, you will appeal
to more buyers, as teachers and parents
can use them with their own kids.
2. Creating activities that kids can do
independently is a bonus, as teachers
can then use them in learning centers
or for homework as well as in group.
|1. If you are creating digital activities, you
have the added ability of including audio
tracks. Adding verbal directions/questions
make your activity more usable for kids
with reading problems than written
2. Sound effects make an activity more
fun. You can find lots of free sound
effects audio files online. Remember that
they should not distract the student from
the task at hand.
3. Research has shown that kids attend
much better to things recorded in their
teacher's own voice, or to children's voices.
4. Make sure any recordings you make
have no distracting background noises.
You might want to try recording in your
closet. The accoustics are great.
|1.To be visually appealing/professional-
looking, do not crowd your page with a
ton of tiny images. Leave about a 20%
border and space between images.
2. People with visual issues will have
difficulty if you use backgrounds that
are too busy and compete with the
important images. Keep it simple.
3. Make sure there is enough contrast
between the page and the text so it
can be read clearly.
4. To appeal to the widest pool of buyers,
remember to use a variety of
multicultural images in your activities. It is
possible that people from other countries
will be interested in buying them.
5. If you are creating digital activities, like
PPTs or TinyTaps, don't be afraid to use
animated .gif images. They grab attention,
so make sure they are there for an
instructional purpose, not decoration.
|When designing your activity or product,
consider how it will be used. Especially for
young children, activities that are too long
to complete will lose their attention.
Consider building in a brief "brain break"
periodically if it must be a long activity.
|In marketing, first impressions count.
According to Forbes, you have 7 seconds
to convince someone they should check
out your product. Make it attractive, and
make it convey in a glance what your
product is all about.
|Step 3: Getting sales
|Don't forget to use images and
sound files that are free from
CLICK HERE for some resources.
|Create professional profile
|1. If the outlet you have chosen to use
provides an opportunity to set up a profile
about yourself, use it to your advantage.
Include a professional-looking photo of
yourself, along with a description of your
background/qualifications to be creating
these materials you want to sell.
2. Check out the other sellers' profiles
and ask yourself if you would want to
check out their materials based on
their profile info.
|The days of taking out ads in papers and
mags are long gone. Printing out flyers to
mail is expensive. Social media, on the
other hand, is basically free. Yes, social
media is for more than sharing baby
pictures. Who knew? Set up a professional
page/acct separate from your personal one,
and use it to highlight your materials,
announce any sales, and even get
volunteers to try out your materials and
give you feedback. If you already have a
website or blog, use it to get the word out
about your materials and get feedback.
|Key search terms
|1. All of the outlets use SEOs (search
engine optimization) to allow buyers to
search for items. How your materials
show up in searches depend on the key
words you use to upload your products.
Some go by the description you post
with your materials, others have an actual
place to enter key search terms.
2. Even if you need to use hashtags to
include terms, remember to use the
broadest range of vocabulary that you
can. For example, SLPs would call it
"semantics" but and ELA or Sped teacher
will call it "vocabulary". SLPs call it
"syntax", but others will call it "grammar".
Use all the alternative tags you can think
of for topic, age range, related
curriculum subject, etc.
3. When you post an age level, make sure
it is the age that most kids learn that skill,
not the age of your sped students you are
using it with, because they have a very
wide range of ability levels which would
not be very informative for a buyer.
|It will save users a LOT of time if you
include curriculum standards that could be
addressed with your materials. If they can
just copy/paste them into their lesson
plans, you'll have a fan for life.
|Make it time-saving
|Respect their rights!
|This is always tricky. Of course you would
like to make at least your regular hourly
rate, right? That's not how it works. Think
of it like this. You put 40 hours of work
into creating an theme unit full of activities.
Well, once it is posted to sell, it will be
selling for a long time (hopefully), so over
time you will probably get that amount of
money, but it won't happen in one sale.
Consider the following:
1. What would you be willing to pay for a
similar product from another seller?
2. What kind of budget are most of your
buyers working with?
3. What are other sellers setting their
prices at for similar products?
4. Do you already have a huge following
of repeat buyers, or are you just getting
started and need to build your reputation?
5. Are you willing to bundle materials to
offer a discount to buyers?
6. Will you be collecting tax or shipping
costs that will add to the overall price
to the buyer?
|Setting a fair price
|If you are creating a lengthy product like
a complete activity pack, consider
including a table of contents so users
can quickly locate what they need, and
potential buyers can get a better idea of
what your pack contains.
|Keep it organized
|With the cost of printer ink and paper, and
the lack thereof in many schools, the
no-print version of materials are becoming
more and more popular. Choose a medium
that would be easy to use on an interactive
whiteboard or computer if possible, with
the option of printing it out if needed.
|Print vs. no-print
|Retaining your rights
|Make sure you have in writing somewhere
in your "store" or on the individual
materials just what rights the buyer has
for using/sharing/altering/reselling your
materials. You can go to
creativecommons.org and copy a
statement that will specify what
rights you want to grant.
|You can use their
software to create
your own learning
cards, and sell them
on their site. Play
them in a game
online or print
| Don't forget you can earn money
by getting people to subscribe to
your YouTube videos by creating
your own channel.